This is a separate offer and should be presented as such. It is not merely “group piano lessons”, and it should not look like a diluted version of the one-to-one work. It is a higher-value, more developmental programme aimed at creative musicians.

The working audience is younger than the core piano-teaching audience — broadly late 20s to early 40s — and more likely to arrive via short-form social media rather than long-form YouTube. These are people in bands, aspiring producers, songwriters, semi-professional musicians, or musically ambitious amateurs who want to strengthen the foundations under what they already do.